9 Ways to Market a Makeup Artistry Business

As a freelance makeup artist, you're the core of your business. Therefore, it is up to you, and only you, to ensure that each aspect of your business is functioning as it should. This includes bookkeeping, invoicing, collecting testimonials, working on clients and marketing your makeup business. One of the most tedious tasks that most makeup artists dread is marketing their businesses. You market your business by using various methods of promotion to spread the word about your business in a positive manner to get clients on a consistent basis. This is quite possibly one of the most important aspects of your business, as without clients there is no business to speak of.

If you're a full-time freelance makeup artist, your livelihood depends on your ability to successfully attract clients. Even if you're a part-time freelance makeup artist, the more diligent you are in marketing your business right now, the sooner you will be able to make the leap to becoming a full-time makeup artist. Therefore, implementing some of the following tips just may be the key to developing a steady stream of income as a freelance makeup artist. Of course, there's no need to stop just at this list. Marketing requires consistent efforts. Implement additional promotional ideas into your marketing plan. It's always better to over-promote, than to under-promote.

9 Ways to Market a Makeup Artistry Business

  • Film YouTube Videos. Millions of people head to YouTube for beauty advice, makeup reviews and makeup tutorials. Develop a following for yourself as a professional makeup artist by creating high quality makeup tutorials, reviews and giving tips to combat common issues, such as concealing under-eye circles, acne, and making small lips look plumper. When creating your videos use good lighting, speak clearly and opt for a true video camera rather than using one that may be built into your computer. In addition, if you make partner on YouTube (your videos must be quite popular), it'll be an effective way to supplement your income while still following your passion in makeup. 

  • Create a website. Most prospective clients research makeup artists before deciding to hire them. If your portfolio isn't online, you very well may lose potential clients to the competition. Create a website to showcase your portfolio, and also add pages that display your bio, and rates. Many makeup artists choose to quote on a case by case basis, therefore you may choose to simply implement a contact form and ask prospective clients to contact you for a quote.

  • Wear your work. Each time you leave the house, do your makeup in a professional, interesting and awe-inspiring manner. Soon enough, people at the grocery store, mall, school or wherever you seem to be, will begin to approach you to complement you on your makeup. Take this opportunity to inform your admirers that you're a makeup artist, and hand them a business card.

  • Network with other makeup artist. Networking with other makeup artists opens the door to you receiving their overflow, and vice a versa. When your makeup artist acquaintance has too many clients contacting her for work, she may refer them to you rather than turning them away altogether. This is an I-scratch-your-back-you-scratch mine type of agreement. When you have overflow, send it her way, and when she has overflow she just may send it your way. To truly maximize the potential of this technique network often with a large number of other makeup artists to hopefully receive regular overflow.

  • Join 54artistry.com. 54artistry is a website where creative professionals, such as photographers, artists, designers and of course, makeup artists, can connect with one another. You can network with talented professionals in your area and work together to develop all of your portfolios simultaneously. Also, you might get some job requests from interested clients if you are verified. Just create a professionally written bio and uploading quality pictures and activate your "hire button". 

  • Participate in social media. Social networking is one of the most effective ways to spread the word about your freelance makeup artist business. Promote your business on Twitter, Facebook, LinkedIn, MySpace and any other social networking websites you're active on. The best way to promote your business is by sending a link to a blog post or YouTube video or updating your fans on the current happenings of your makeup artist business.

  • Ask your current customers for referrals. Offer your customers a 5% to 25% off coupon for every new client that they refer to your business. To sweeten the deal, you can also offer a discount to the client that is referred to you. This offers a greater incentive to spread the word about your business. If you feel as if you're losing money by offering such a discount, you can choose to totally skip this tip or alter it to your liking.

  • Advertise on blogs. Find relatively popular blogs that are tailored towards your demographic and purchase advertising. Nowadays, most independently owned blogs will offer their sponsors an introductory post which tells their readers about your business in addition to placing a button to your website or blog on their sidebar. You'll likely be able to get more bang for your buck by choosing to advertise on a blog that is tailored towards your local audience or a location you're willing to travel to.

  • Host a giveaway. Contact a local blog or business and offer a prize to every reader or customer that enters your giveaway. In exchange for the prize you're giving away, collect e-mail addresses from those that enter the giveaway so you can update them on the happenings of your business through an e-mail newsletter. This is also an effective way of increasing your YouTube subscriber count in order to help your makeup channel increase in popularity and make partner.

Finding clients as a makeup artist can be done by using rather frugal methods that are indeed effective. It is better to slowly build up a following for your business by implementing proven methods than to take out loans or spend thousands on methods that may or may not positively impact your makeup artist business. Remember, you're running a business – it's up to you, and only you, to ensure that you receive a steady stream of clients in order to make your business a success.

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